Our Story
Project Pageantry is led by a former rodeo queen and horse-industry professional, who has made a career of writing and communications.
Our work blends real competition insight with professional communication and writing skills to help rodeo queens speak with confidence, authenticity, and purpose — no matter their age or experience level.
About Alexis
Alexis Bennett began rodeo queening at age 9, after riding and being in 4-H from the time she was 6.
With more than a decade in the sport, she’s competed at every level, from princess and junior queen divisions to PRCA rodeo queen titles as an adult, earning consistent recognition for horsemanship, appearance, and public speaking.
Competitively, she won her first princess title in 2001, followed by multiple junior queen titles and two overall contest high-point saddles. She served as the Caldwell Night Rodeo Queen in 2012.
In 2013, she was First Runner-Up at the Miss Rodeo Idaho Pageant, where she also earned awards for speech and appearance.
In 2013, she finished her bachelor’s degree in English and worked as an editorial intern with AQHA and an on-staff writer with Horse&Rider magazine.
Over the years, she’s contributed independently to Horse&Rider, the NRHA Reiner, and American Cowboy magazines.
Today, she owns and operates Sprig, a communications and marketing firm focused on marketing, communications, and storytelling.
Our coaches and clients have been crowned:
2025 MISS RODEO AMERICA
TOP 10 FINISHER
2026 MISS RODEO AMERICA
TOP 10 FINISHER
APPEARANCE & SPEECH CATEGORY WINNERS
JR. QUEENS &
HIGH POINT WINNERS
2013 Miss Rodeo Idaho
1st Runner Up
2012 CALDWELL NIGHT RODEO QUEEN