Our Story
Project Pageantry is led by a former rodeo queen and horse-industry professional, who has made a career of writing and communications.
Our work blends real competition insight with professional communication and writing skills to help rodeo queens speak with confidence, authenticity, and purpose — no matter their age or experience level.
Our Coaches
About Alexis
Speech Coach & Founder
Alexis Bennett began rodeo queening at age 9, after riding and being in 4-H from the time she was 6.
With more than a decade in the sport, she’s competed at every level, from princess and junior queen divisions to PRCA rodeo queen titles as an adult, earning consistent recognition for horsemanship, appearance, and public speaking.
Competitively, she won her first princess title in 2001, followed by multiple junior queen titles and two overall contest high-point saddles. She served as the Caldwell Night Rodeo Queen in 2012.
In 2013, she was First Runner-Up at the Miss Rodeo Idaho Pageant, where she also earned awards for speech and appearance.
In 2013, she finished her bachelor’s degree in English and worked as an editorial intern with AQHA and an on-staff writer with Horse&Rider magazine.
Over the years, she’s contributed independently to Horse&Rider, the NRHA Reiner, and American Cowboy magazines.
Today, she owns and operates Sprig, a communications and marketing firm focused on marketing, communications, and storytelling.
About Jessica
Speech & Interview Coach
Jessica Watts began rodeo queening competitively at a young age, building a strong foundation in horsemanship, public speaking, and community leadership through local and state competitions.
With titles spanning multiple levels of competition, she earned consistent recognition throughout her career. She held the title of Miss Junior Rodeo Idaho and went on to compete at the state level in Arizona, where she was named First Runner-Up at the 2018 Miss Rodeo Arizona Pageant and earned awards for appearance, personality, and written test.
Outside the arena, Jessica pursued a degree in sports broadcast journalism and went on to work as a multimedia journalist, covering national elections, breaking news, and sporting events.
Her career gave her deep experience in interviewing, live reporting, and high-pressure storytelling, skills rooted in the same confidence and professionalism she first developed as a rodeo queen.
Today, Jessica remains actively involved in the rodeo world, competing in barrel racing, breakaway roping, and team roping, and works in PR and communications.
Our coaches and clients have been crowned:
APPEARANCE & SPEECH CATEGORY WINNERS
2012 CALDWELL NIGHT RODEO QUEEN
PAGEANT HIGH POINT WINNERS
2008 MISS JUNIOR RODEO IDAHO
2018 MISS RODEO ARIZONA
1st RUNNER UP
PERSONALITY, APPEARANCE, & WRITTEN TEST WINNER
2013 MISS RODEO IDAHO
1st RUNNER UP
SPEECH & APPEARANCE WINNER
2026 MISS RODEO AMERICA
TOP 10 & SPEECH WINNER
2025 MISS RODEO AMERICA
TOP 10 FINISHER
PRINCESS & JR. QUEEN CONTEST WINNERS
HORSEMANSHIP CATEGORY WINNERS